Gruen XL - Season 5

Gruen XL - Season 5

Season 5

Network
Episodes10
DatesSep 27, 2019 - Nov 29, 2019
Next Season

Episodes

Supermarket Collectables & Google's New Campaign
Season 5Episode 145 min

Supermarket Collectables & Google's New Campaign

Gruen XL takes a deep dive into supermarket collectables, Google's new campaign, and a Pitch persuading meat eaters to go vegan and vegans to eat meat. Joining Wil, Todd and Russel are Dee Madigan and Karen Ferry.

Sep 27, 2019
Banking Royal Commission & KFC
Season 5Episode 245 min

Banking Royal Commission & KFC

The Gruen team look at the advertising aftermath of the royal commission: how the big, small and online financial institutions are banking on an image change. Plus KFC's very quiet re-rebrand and the Pitch tackles over 65s.

Oct 4, 2019
Spring Racing & Big Vitamin
Season 5Episode 345 min

Spring Racing & Big Vitamin

Wil, Todd, Russel and the team look at the Spring Racing advertising offensive, the department store death rattle and Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.

Oct 11, 2019
Influencers & Mental Health
Season 5Episode 445 min

Influencers & Mental Health

Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.

Oct 18, 2019
Milkvertising & INEOS
Season 5Episode 545 min

Milkvertising & INEOS

Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.

Oct 25, 2019
State Tourism & Spring Racing
Season 5Episode 645 min

State Tourism & Spring Racing

Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season and a Pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.

Nov 1, 2019
Greenwashing & #philausophy
Season 5Episode 745 min

Greenwashing & #philausophy

It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.

Nov 8, 2019
Infomercials & Heart disease
Season 5Episode 845 min

Infomercials & Heart disease

How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.

Nov 15, 2019
Streaming wars & Christmas cheer
Season 5Episode 945 min

Streaming wars & Christmas cheer

It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.

Nov 22, 2019
Christmas spirits & AfterPay and gratification now
Season 5Episode 1045 min

Christmas spirits & AfterPay and gratification now

On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.

Nov 29, 2019

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