The Apprentice - Season 18

The Apprentice - Season 18

Season 18

Network
Episodes12
DatesFeb 1, 2024 - Apr 18, 2024
Previous SeasonNext Season

Episodes

Highlands Corporate Away Day
Season 18Episode 160 min

Highlands Corporate Away Day

Week One. Lord Sugar's candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

Feb 1, 2024
Cheesecakes
Season 18Episode 260 min

Cheesecakes

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

Feb 8, 2024
Virtual Escape Rooms
Season 18Episode 360 min

Virtual Escape Rooms

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

Feb 15, 2024
Discount Buying
Season 18Episode 460 min

Discount Buying

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it's au revoir for another candidate in the boardroom.

Feb 22, 2024
Formula E
Season 18Episode 560 min

Formula E

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multimillion-pound negotiations.

Feb 29, 2024
Cereal
Season 18Episode 660 min

Cereal

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

Mar 7, 2024
Budapest Tourism
Season 18Episode 760 min

Budapest Tourism

Lord Sugar's candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

Mar 14, 2024
XBUS Advertising
Season 18Episode 860 min

XBUS Advertising

Lord Sugar's candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

Mar 21, 2024
TV Selling
Season 18Episode 960 min

TV Selling

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

Mar 28, 2024
Vegan Alternative to Cheese
Season 18Episode 1060 min

Vegan Alternative to Cheese

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.

Apr 4, 2024
Interviews
Season 18Episode 1160 min

Interviews

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there's tears, tension and tough love.

Apr 11, 2024
The Final
Season 18Episode 1260 min

The Final

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

Apr 18, 2024

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